I remember briefly meeting the incredibly talented brainchild behind the whimsical female clothing brand Hansel, Jo Soh during the very early days of my television career when I interviewed her for a regional cable TV show I was hosting. Although that was eons ago, the label was always imbedded in my head as I loved the fact how she named it after her family dog, Hansel. So being a fellow dog lover I was automatically drawn to the brand. Apart from sharing the love for pooches, I liked how Jo Soh designs for the confident, everyday woman. Hansel is minimalism with a retro touch and most importantly is all about looking stylish whilst still remaining comfortable.
When Jo Soh extended a personal invite to me for her show at this year’s Audi Fashion Festival I was stoked! I couldn’t wait to see what Hansel had in store this season as the label is known to always have a story or inspiration behind it.
I dropped by her shop at Mandarin Gallery to try on pieces to wear to the show. When I arrived it’s like she read my mind and had preselected a few that were soooooo ‘me’. I loved each and every piece and it was so hard for me to make a final decision, but with the help from Jo Soh, herself, and the kind ladies at the shop I decided on the blue strappy trapeze dress from the “Hansel for Addy Lee” range that had a pop of sexy detail at the back.
The Hansel show had to be the cutest I’ve ever seen…..the models playfully skipped down the runway taking photos with the audience. It was unpredictable, happy and fun….all of which describes the label.
This season’s inspiration is colourful fairy lights and as it goes for all Hansel collections, every piece complements the body and is wearable by any woman.
Huge congrats and a big big thank you to Jo Soh for dressing me and inviting me to the show. I had an absolute blast!! ❤
For my final look for the night, keeping with the playful yet sexy vibe of the dress, I wore gold strappy heels from Charlotte Olympia, small disco ball-esk earrings from Kate Spade and added a bit of bling with the sequins Ginger sling bag from White Moon.
2 thoughts on “Hansel Show at Audi Fashion Festival 2014”
i love Hansel! #supportlocal
Me too!!!! 🙂